Dog With Toungue That Is Too Big For Its Mouth

Second Life by Mario Gerosa

Naba, Nuova Accademia di Belle Arti Milano, Via Darwin 20, 20144 Milan, March 28, 2007, at 18.00, Aula Magna, elastic space

Meltemi publisher is pleased to invite you to present the book

Second Life , Mario Gerosa

with the author, will be:

Andrea Benassi, research and development to India (National Institute of Documentation for Innovation and Educational Research ) in Florence. He holds SecondLifeBlog.it.

Pierluigi Casolari , journalist, writer, art critic, he studies the intersections between new media, art and culture.

Francesco Monico, media critic, researcher and cultural forms of technological mediation, is the coordinator of the Department of Media Design at the New Academy of Fine Arts in Milan.

Nelva Joseph, a consultant for creations in Second Life, has created a clothing line called Musashi-Do Fashion and launched the brand-Musashi Motorsports.

An event organized by the Meltemi and Naba editor, to talk and reason about Second Life, along with players and experts, and with the use of pictures and photographs of the most popular virtual world.

Second Life is a virtual world, a no man's land and all that anyone can access, for only ten dollars, creating a parallel to real life. With an avatar and a bit 'of Linden $ (the currency of SL, which buys, sells and its price in the real world), you can open a nightclub, a modeling agency, a dealer' s car or a line of virtual clothes.

In SL you can gain prestige, fame, riches are reflected in real life, as happened to the fashion designer Aimee Weber, whose avatar in pigtails and stockings was the protagonist of the show 13 Beautiful Avatars at Columbia University; real estate agent Anshe Chung, who in November 2006 celebrated its first million-dollar transactions real-earned virtual ; the engineer Bruno Echegaray, who created "Parioli", a tribute to Italian style but also a place of experimentation for work and services in SL.

More than 3 million residents from eighty countries and about half a million people who regularly inhabit the different islands in Second Life, from those dedicated to the game with those red-light by simulations of past ages to the scenarios of possible futuristic metropolis of the future, perhaps SL is not the prototype for the Web 3.0, but it is certainly not an example of the trends that are defining the convergence contemporary culture, where every story, mark, report, property intellectual moves on as many media platforms.

Mode, places, devices: who wants to enter the world of Second Life, out of curiosity or in search of a second chance of life, this book provides all the necessary information, even through the words of its protagonists.

Mario Gerosa , Journalist, editor of the magazine "AD Architectural Digest Italy," he also virtual. State dell'Omnsh (Observatoire des mondes en sciences humaines Numériques), launched the project to conserve the heritage of digital architecture. He recently published Virtual Worlds (2006).